Privacy Policy
Last updated: December 23, 2025
This Privacy Policy describes how Dominant Guide (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website at https://dominant-guide.com.
Your Consent Choices
When you first visit our website, you will see a cookie consent banner. You can choose to:
- Accept all cookies - Enable analytics and personalization
- Reject non-essential cookies - Only essential cookies will be used
You can change your preferences at any time by clearing your browser cookies and revisiting the site.
Information We Collect
Analytics Data
We use multiple analytics tools to understand how visitors use our site:
Google Analytics 4 - We use Google Analytics with server-side tracking to collect usage data. This includes:
- Pages visited and time spent
- Traffic sources and referrers
- Device and browser information
- Geographic location (country/region level)
Google Analytics data is processed through our server-side container at gtm.dominant-guide.com, which gives us more control over what data is shared with Google.
Plausible Analytics - A privacy-first analytics service that does not use cookies and does not collect personal data. All data is aggregated and cannot be used to identify individual visitors.
Umami Analytics - An open-source, privacy-focused analytics platform that collects anonymous usage data without cookies or personal information.
Tracking Technologies
Google Tag Manager - We use Google Tag Manager (GTM) to manage website tags. GTM itself does not collect personal data, but it loads other tracking scripts based on your consent preferences.
Server-Side Tracking - We use server-side tracking via gtm.dominant-guide.com. This approach:
- Reduces the amount of data sent to third parties
- Gives us more control over data processing
- Improves website performance
Email Subscription Data
When you subscribe to our newsletter through Kit (formerly ConvertKit), we collect:
- Your email address
- Any additional information you voluntarily provide
This data is processed by Kit according to their Privacy Policy.
Automatically Collected Information
When you visit our website, our servers may automatically log:
- IP address (anonymized)
- Browser type and version
- Pages visited
- Time and date of visit
- Referring website
Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly:
- Session cookies for basic functionality
- Consent preference cookies to remember your choices
Analytics Cookies (Require Consent)
If you consent to analytics, we may set:
_ga,_ga_*- Google Analytics cookies for visitor identification- First-party cookies via our server-side tracking
What We Do NOT Use
- We do not use advertising cookies
- We do not sell your data to third parties
- We do not use cross-site tracking for advertising
How We Use Your Information
We use the collected information to:
- Improve our website content and user experience
- Send newsletter emails (only if you subscribed)
- Analyze website traffic and usage patterns
- Understand which content resonates with our audience
- Ensure website security and prevent abuse
Third-Party Services
We use the following third-party services:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Analytics | policies.google.com/privacy |
| Plausible | Analytics | plausible.io/privacy |
| Umami | Analytics | umami.is/privacy |
| Kit (ConvertKit) | kit.com/privacy | |
| Cloudflare | CDN/Security | cloudflare.com/privacy |
| Vercel | Hosting | vercel.com/legal/privacy-policy |
Data Retention
- Google Analytics data - Retained for 14 months, then automatically deleted
- Privacy-focused analytics - Plausible and Umami retain aggregated, anonymous data only
- Email subscription data - Retained until you unsubscribe
- Server logs - Automatically deleted after 30 days
Your Rights
Under GDPR and similar privacy laws, you have the right to:
- Access - Request a copy of your personal data
- Correction - Request correction of inaccurate data
- Deletion - Request deletion of your data
- Portability - Request your data in a portable format
- Object - Object to processing of your data
- Withdraw consent - Change your cookie preferences at any time
- Unsubscribe - Opt out of email communications via the unsubscribe link in every email
Children’s Privacy
Our website is intended for adults only. We do not knowingly collect personal information from anyone under 18 years of age.
International Data Transfers
Your data may be processed in countries outside of your residence. We ensure appropriate safeguards are in place for such transfers.
Contact Us
For privacy-related questions or to exercise your rights, contact us at:
Email: hello@dominant-guide.com
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.
If you have any questions about this Privacy Policy, please contact us at hello@dominant-guide.com.